SpongeBob Dora help Blackpool bounce back.

The revival of Blackpool, one of Britain’s best-loved resorts, has never quite materialised. Budget flights abroad, poor summers and the collapse of the supercasino project stopped the town regaining the heights of its popularity in the Victorian era.
But now Blackpool Council, which is spending millions of pounds on regeneration, is hoping to see the town return to its former glory days.
Figures just filed by Blackpool Pleasure Beach, the 42-acre amusement park, show that while the company lost £764,000 on a turnover of £23.3million in the year ending April 3, the directors say its recent commercial tie-up with Nickelodeon, the cable TV channel will bring it to profitability next year. 

Downs and ups: Visitors to the Pleasure Beach are rising and profits are forecast

The company earlier this year opened a £9million children’s theme park, complete with rides featuring characters such as SpongeBob SquarePants and Dora the Explorer.

The directors also explored the possibility of insuring against  the British weather, but they concluded that the cost would be ‘prohibitive’.